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• ICSC EVENT – Jan. 28, 5:30 p.m. to 8 p.m. at the Hiltom North Raleigh, 3415 Wake Forest Road in Raleigh. The Internationalo Council of Shopping Centers is havinf anevent titled: “State of the Retaipl Market 2009 – Adapting to the Curren t Trends in Retail.” For more informationj or to register, visit www.icsc.org. RWHRMA PROGRAM – Jan. 28, 8 a.m. to 10:3p0 a.m. at the commercial operations building at GlaxoSmithKlinrein RTP. The Raleigh Wake Human Resourcw Management Association is having aprogramj titled: “Employer-Based Health Care and the New Congresds – Is it too Early to Play Taps?
” Gretchen Young, vice presidenf of government affairs, at Aon will speak. For more information or to register, visit www.rwhrma.org. • NCSU SPEAKER SERIES – Jan. 29, at the North Carolina State University Department ofComputer Science, room 1231 on centennial campuds in Raleigh. NCSU is hosting its Fidelity Investments “Leadershilp in Technology” Executive Speakers Series. Diana Oblinger, presidenty and CEO of Educause, will discuss “Uncommom Thinking for the Common Good.” Free. For more information, visit www.csc.ncsu.edu.
Brand Decoding the Secrets of your Brand ByDuncann Bruce, David Harvey Many people know the importance of a brans to a company. But in this book, Bruced and Harvey argue that more companies than wouldf admit it think of branding as a nuisance and that the professionals those companies hire to resurrect their brands give boring advice. By harnessing the power of employeesx toremake brands, the authors argue, companied can get better results for less money, and do some team-buildinfg in the process. Hardcover, 344 pages, Wiley, $50 Whers in the World is My Team?
: Making a Success of Your Virtual Globall Workplace The twin forces of the Internet and globalization areturningy companies’ work forces into Carmen Sandiego-type globetrotters and Brake, a regional president of a big corporate-traininy company, says he's got good advicde on how to manage those workers. His lates t book uses a fictional character to shars anecdotes and advice about how companies can succeedx in a global economy by creating a collaborativwework force. Hardcover, 238 Wiley, $34.
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