Saturday, January 8, 2011

Werth agency taking spot at Casto project on Capitol Square - Business First of Columbus:

bamboo flooring
has signed a 10-year lease to take 10,600 squares feet at developer Casto'ss commercial and residential complexat 2-8 E. Broad St., overlookingt the Ohio Statehouse andCapitol Square. The move from 88 E. Broade St., a block away, will give the agencyh room to accommodate an expansion of its publicv affairs andadvertising businesses. "We're maxed out in this said Paul Werth PresidentSandra Harbrecht. "Outr business is changing and it requires a different configuration ofthe space." The publicv relations and ad agency has bulked up mainlyh through three acquisitions.
It acquired Columbus-based public affairs practicein mid-2006, monthse after it bought , a market researcuh firm from Westerville. In 2004, Paul Werth expanded its ad businessa by acquiring the Hauntyh Agencyin Worthington. The acquisitions and internal growth increasedthe agency'e staff to 26 workers from 17 prior to the growtg spurt. Casto has worked on the $21 million Broad and High project for threew years since unveiling its plans to reviver the corner at the heart ofthe city'sw central business district. "This is our first large offic tenant," Bill Riat, a partner at Casto, said of landingg Paul Werth.
"A lot of this is coming The agency is expected to relocate late this Casto earlier signed television station WCMH asa ground-floor anchodr tenant at the complex. The NBC affiliate planw to develop a news studio so it can broadcast from the shadows ofthe Statehouse. A luncu delicatessen, Cafe Lola, has signed a lease at 8 on the a 17-story office-to-housing conversion project built within the historic Capitak Savings & Trust office building. Riat said Paul Wertgh Associates wanted to put its operationss onone floor, so the developer has turned the third floof of the condominium tower into office Casto might extend commercial space into two othef floors of the condo building.
"It' obvious the larger floorplate is workingf outfor tenants," Riat said. The change may mean 8 on the Squarer will debut with 18 to20 condos, not the 24 originall planned for the project. The building's electronic outsidee signs in late 2006 secured advertising contracts from Huntington National Bankand . WCMH earlie had signed on as an Paul Werth andothee full-floor office tenants will have rights to signzs facing High, Broad and the intersection as part of thei leases. "It's going to be very visible," Riat "It puts them on the map." Paul Wertbh set up shop at the88 E.
Broad buildint in 1964, a year after the firm was

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